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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)C.CHEN
Intervenant(s)Chavi Chen, Sunny Kim, Jingjing Yao

Pré requis

It would be useful for students to knoweldge the basic knowledge of measurement type, sampling methods, definiatioin of Variables and questionnaire design.

Objectifs du cours

The purpose of doing research is to add a new knowledge to the existing body of knowledge in an area of interest. A research problem therefore should not be a tedious one. It should be carefully thought and polished before going to the field for data collection. If a research problem needs quantitative approach to address the research questions related to the problem, the researcher should be ready to equip him/herself with sufficient knowledge of quantitative research methodology pertinent to the research itself. One should be persevere in selecting the most valid instrument for the research. One should be hardworking in looking for very related models or theories that underlie the research premise and one should be critical minded in analyzing the research data. The same applies to students undertaking qualitative research. This course will equip the students with all the information they need when the time comes to chose their methodological approach in either a Master's Thesis or Consulting Project.
At the end of the module, participants will be able to:
. Fully understand the range of research methodologies available to them.
. Be able to construct appropriate questionnaires or interviews protocols.
. Understand what data analysis software tools are available.
. Be able to identify the difficulties associated with each methodological approach.
. Most importantly the students will fully understand the difference between the two approaches and what will be expected in the final memoire.

Contenu du cours

This is an extensive research based course covering 6 weeks, the students will be expected to work in groups to develop knowledge to search relevant information through academic journals and learn basic knowledge to choose quantitative data analysis. Also, students will expected to learn how to do coding in qualitative data analysis.

An introduction to research purpose, literature searching and know-how to read literature.

An introduction to QUALITATIVE research methods, a guide to interviewing and data collection and analysis, and qualitative coding and interpreting qualitative data.

An introduction to QUANTITATIVE research methodology such and basic sampling. A review of questionnaire design and approach of data collection.

A practice of survey questionnaire design with an introduction of basic knowledge of choosing statistic techniques.

The students will be expected to apply the theory to practice through completing a research project both quantitatively and qualitatively.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00   The Learning approach of the elective is one that emphasizes experiential learning, enquiry-based learning, and reflection based on classroom experience. Working on one idividual project and two group projects: quantitative and qualitative reseach methods
Independent study
Individual Project2,00   Individual work
Group Project10,00   Two project reports
Independent work
Research10,00   Project based activities
Reference manual 's readings10,00   The book is usedfor MCQ exams
E-Learning2,00   Learn to access online journal articles and identify literature types
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class


One individual exericse (10%). Two group presentations and reports: qualitative reseach method (5%+15%) and quantitaive resaerch method (5%+15%). One MCQ exam (35%) and Attentive participation (15%)

Type de ContrôleDuréeNombrePondération
Continuous assessment
Group Project10,00230,00
Individual Project2,00110,00
TOTAL     100,00


  • Research Methods for Business: A Skill-Building Approach, 6th Edition by Uma Sekaran, Roger Bougie. Sage. -

  • Management Research by Mark Easterby-Smith , Richard Thorpe and Paul Jackson. Sage. -

Ressources internet

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