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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)W.VAN OSCH
Intervenant(s)Wietske VAN OSCH

Pré requis

Basic diagnostic and analytical skills
Verbal presentation and discussion skills
Critical thinking and interpretation skills
Rudimentary knowledge of management, organizations, and strategy

Objectifs du cours

At the end of the course, the student should be able to :
• Define strategic entrepreneurship, open innovation, crowdsourcing and other related concepts
• Demonstrate an understanding of the practices embodying open innovation and collaboration, the managerial strategies to implement open innovation; and how to shape their outcomes in terms of impacts on a company's bottomline and the broader society
• Critically assess and understand how to apply management tools to design, steer, and evaluation open innovation activity
• Diagnose and resolve challenges in new organizational forms and open innovation

Contenu du cours

Innovation is at the heart of the survival and growth of companies, but it is a tricky business. Even well-established companies lose their edge as a result of their inability to manage innovation. Clearly, there is no “one best way” to manage innovation. With the rise of open innovation paradigms, the pathways to innovation have multiplied significantly, posing further challenges for how to strategically engage distributed actors - both internal and external - for gaining access to new knowledge and new markets. In this project-based seminar, we will explore open and online approaches to organizing and innovating and how these have permeated various industries giving rise to “crowdsourcing”. Through cases derived from original research, the course unveils concepts and frameworks that explain how organizations are transforming, how they engage “crowds” online, as well as the antecedents and consequents of these developments in business practice.

Modalités d'enseignement

Organisation du cours

The following papers and chapters will be provided in a printed binder and/or made available online:

Monday November 3
- Course mechanics, syllabus, the case method, and the design of the group project
- Doing innovation alone. Required reading: Chesbrough (2003): Chapters 2 and 3. Voluntary reading: Chesbrough (2003): Chapter 1 and 5.
- Case Study: Merck

Wednesday November 5:
- Part 1: Open Innovation & Crowdsourcing: Required reading: Lakhani and Wolf (2005), Lakhani and Panetta (2007)
- Part 2: Small Firms’ Open Innovation Strategies. Required reading: von Hippel and von Krogh (2003); Chesbrough and Appleyard (2007). Voluntary Reading: Dahlander and Gann (2010); Raymond, E. S. 2002 (August 2). The cathedral and the bazaar.
- Part 3: Trying It In Large Firms: Corporate Entrepreneurship. Required reading: Wolcott and Lippitz (2007); Phan et al., (2009)
- Case Studies: Threadless, MySQL,

Thursday November 6:
- Part 1: Bringing in the buzz: lead users
- Part 2: Bringing in the buzz: location. Required reading: Hippel (2005), Chapters 1 and 2; Kuemmerle (1997); Alexy and Reitzig (2013)
- Case Studies: 3M & Outlook: Open Competition

Friday November 7:
- Managing Eco-Systems. Required reading: Alexy, George, and Salter (2013); Chesbrough (2003), Chapter 9. Voluntary Reading: Chesbrough (2003), Chapter 6.
- Managing the Portfolio. Required reading: Alexy, Criscuolo, and Salter (2009)

TypeNombre d'heuresRemarques
Face to face
lecture4,00   The course will be taught in 4 sessions of 4 hours each. Each session will entail a balanced mix of lecture- and project-based learning, involving the discussion of assigned readings and related case studies.
Interactive class4,00  
PBL class4,00  
Independent work
Reference manual 's readings16,00   The teaching philosophy is based on “inductive learning” whereby students are active participants in the learning process and create their own experiences through independent and interactive inquiry and analysis.
Independent study
Group Project12,00  
Estimated personal workload6,00   For each session, students will need to prepare a case study; to support their analysis, guiding questions will be provided.
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Tutorial
  • Presentation
  • Project work
  • Interactive class
  • Problem- based learning


Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,00120,00
Individual Project6,00160,00
TOTAL     100,00

* Informations non contractuelles et pouvant être soumises à modification
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