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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)HO.FRIED
Intervenant(s)Harold O. FRIED

Pré requis

The course is appropriate for advanced undergraduate and graduate students.

Objectifs du cours

At the end of the course, the student should be able to:
Understand how a company decides whether or not to commercialize a technology
Gain insights into how an innovation affects individual firms and an industry
Design a disruptive entrepreneurial entrant
Identify sustaining innovations and disruptive innovations
Absorb an anlaytical framework to view the world
Position a company for the future
Manage creatively

Contenu du cours

Management would be easy if it were an engineering problem with a clear
and unambiguous solution; and even easier if the solution was stable over
time. Neither is the case. The challenge is to create a culture that recognizes
new developments on the supply and demand sides and responds quickly to
these changing conditions.

These problems are different for entrepreneurial start ups and established
firms successfully selling a product line. This course explores strategies for
large firms to maintain an innovative vitality that ensures a future and for
small start ups to break into established markets.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent study
Estimated personal workload4,00  
Group Project4,00  
Independent work
Charge de travail globale de l'étudiant32,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Case study


Type de ContrôleDuréeNombrePondération
Continuous assessment
Oral presentation0,05115,00
Final Exam
Written exam2,00150,00
Case study0,00220,00
TOTAL     100,00


  • Clayton M. Christensen, Scott D. Anthony and Erik A. Roth, Seeing What’s Next (2004) -

    References (not required reading)

  • Clayton M. Christensen, Michael E. Raynor, The Innovator’s Solution (2003). -

    References (not required reading)

  • Clayton M. Christensen, The Innovator’s Dilemma (2002). -

    References (not required reading)

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube