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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)S.YAISAWARNG
Intervenant(s)Suthathip YAISAWARNG

Pré requis

There is no prerequisite for this course except a strong interest in the subject. Prior knowledge in economics is helpful but is not necessary

Objectifs du cours

At the end of the cours, the student should be able to:
• Set the boundaries of the firm and its activities
• Evaluate firm strategies for expanding the size or breadth of the firm
• Perform an industry analysis
• Assess and create a firm’s strategic position for competitive advantage

Contenu du cours

This course explores challenging business problems facing managers and develops a set of analytical tools used to make strategic decisions based on economic principles. These tools are applied to analyze the determinants of a firm’s boundaries, the interaction between the firm’s internal organization and its external environment, the make-or-buy decision, the competitive structure of an industry, and the firm’s position within the industry. It enables managers to place their organizations with competitive advantage and to perform better than their competitors

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class4,00  
Independent study
Estimated personal workload4,00  
Independent work
Reference manual 's readings16,00  
Charge de travail globale de l'étudiant36,00  

Méthodes pédagogiques

  • E-learning
  • Interactive class
  • Case study
  • Coaching


Course grade will be based on the quality and frequency of student's class participation, quizzes, and a final exam. Quizzes consist of multiple-choice questions as well as short-answer questions. The final exam will be comprehensive

Type de ContrôleDuréeNombrePondération
Continuous assessment
Final Exam
Written exam2,00155,00
TOTAL     100,00


  • Besanko, D.; Dranove, D.; Shanley, M.; and Schaefer, S. (2013) Economics of Strategy (6th edition), John Wiley & Sons, Inc. [Note: Chapters from the class book will be posted on the school intranet about one week before the first class -

Ressources internet

  • IESEG Online

    Chapters from the class book will be posted on the school intranet about one week before the first class.

* Informations non contractuelles et pouvant être soumises à modification
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