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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)G.MOURMANT
Intervenant(s)Gaëtan MOURMANT

Pré requis

The students are expected to have developped one or several ideas of business, including the elaboration of a basic business model.

Objectifs du cours

One of the challenge of the entrepreneur is to make very fast decision with a very limited amount of reliable information. In those situations, entrepreneurs are reporting using rational decision making, but also intuition.
The aim of this course is to understand and practically develop one's entrepreneurial decision making’s skills.

At the end of the course, the student should be able to:
To understand the current debate about entrepreneurial intuition vs. rational decision making, as well as practically knowing when he/she can trust his/her own decision making processes and how to develop them

Contenu du cours

The following questions will be treated :
- Developing a rational business model
- Training the brain and the “expert intuition”
- How and when entrepreneurs are reporting using their intuition?
- Under which circumstances intuition can be used?
- When analytical reasoning should be used compared to intuition?
- The relationship between personality and intuition?

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Reference manual 's readings8,00  
Charge de travail globale de l'étudiant28,00  

Méthodes pédagogiques

  • Lecture
  • Presentation
  • Research


A group project will be developped, including some research questions based on interviews with entrepreneurs

Type de ContrôleDuréeNombrePondération
Group Project0,001100,00
TOTAL     100,00


  • ARIELY, D. (2009). Predictably irrational, revised and expanded edition: The hidden forces that shape our decisions. HarperCollins -

  • BLUME BD and COVIN JG (2011) Attributions to intuition in the venture founding process: Do entrepreneurs actually use intuition or just say that they do? Journal of Business Venturing 26(1), 137-151. -

  • DANE, E., & PRATT, M. G. (2009). Conceptualizing and measuring intuition: A review of recent trends. International review of industrial and organizational psychology, 24, 1-40. -

  • Shepherd, Dean A., Trenton A. Williams, and Holger Patzelt. (2015) "Thinking about entrepreneurial decision making review and research agenda." Journal of management 41.1 (2015): 11-46. -

* Informations non contractuelles et pouvant être soumises à modification
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