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MDM - WEB STORE DEVELOPMENT

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-MDM1S2-MKT-MDMCE09UE

MARKETING


Niveau Année de formation Période Langue d'enseignement 
MSc in Digital Marketing & CRM1S2English
Professeur(s) responsable(s)T.LEFEVERE
Intervenant(s)Thomas LEFEVERE


Pré requis

The student should have general knowledge in e-commerce, e-marketing and SEO
The student must be autonomous and able to work in group

Objectifs du cours

At the end of the course, the student should be able to :
master change, to integrate new technologies and innovation and to develop creative solutions
Create an ecommerce website using the open source solution Prestashop.
Understand all the ecommerce standards and adapt them to their own website.
Fully customize a Prestashop website (homepage, product page, listpage, checkout process) and be able to
manage the orders.

Contenu du cours

Here are the 3 main steps :
- Customization of the webstore (Homepage, user experience, list and product page, static pages…)
- Creation of the catalog (product, price, category…)
- Check out process and order management
This course is half theory (how to customize Prestashop) and half practice (students customize their own prestashop website)


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Tutorials10,00  
Coaching6,00  
Independent study
Group Project24,00  
Estimated personal workload10,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Tutorial
  • Project work
  • Coaching


Évaluation

In group of 3/4, students have to fully customize their own webstore using the Prestashop solution. They will be able to start customizing their website in class and will have to finalize it by themselves.
Assesment criterias are :
- Customization of the website and optimization of de prestashop options
- Display of the offer : Matching website organisation and products sold
- Originality of the website

Type de ContrôleDuréeNombrePondération
Others
Group Project12,00150,00
presentation
statement4,00150,00
TOTAL     100,00


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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