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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
Professeur(s) responsable(s)J.TODD
Intervenant(s)Kellie BOURQUE, Caitriona BYRNE, Nicolas DELBARRE, Penelope HILL, Amanda JONES, Rhea LANGRIDGE, Allastair MACE, James MELLORS, Diane MYTHEN, Kira PETERSEN, Bibiana RIOM, Michele ROSEN, Jane RUSH, Sheena SCHUESTER, Ruth SURRIDGE, James TODD

Pré requis

Students should have a minimum level of B1 in the CEF (Common European Framework).

Objectifs du cours

At the end of the course, the student should be able to :
- feel at ease and communicate in English using technical and business terms.
- be aware of and be familiar with cultural aspects and differences in the English-speaking/corporate world.
- use vocabulary within Marketing (new and traditional), Advertising, Branding, Logistics and Company life.
- communicate effectively.
- conduct market research and analyse the results.
- write a report.

Contenu du cours

Oral communication within the various business topics covered include
- making a presentation.
- meeting skills.
- role plays.

Written communication includes:
- report.
- questionnaire.
- summary

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class32,00   Students have 2,40 hours per week of contact time and are expected to enhance their learning programme by
- using the self-study material given to them.
- attending the language resource centre and the language events organised by the school
Independent work
E-Learning25,00   E-learning is a compulsory part of the course and students are required to reach a given level by the end of the semester.
Independent study
Estimated personal workload30,00   Students are given projects to work on which have to be researched and prepared out of class
Estimated personal workload13,00   Self-study includes working from a grammar book for at least 1 hour per week
Charge de travail globale de l'étudiant100,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Project work
  • Interactive class
  • Case study


*Assessment Breakdown
Continuous Assessment 40%
(Breakdown: Case study Summary {20%}, Feasibility Report {40%}, Meeting {10%}, Social Media Marketing presentation {30%},
- E-learning 10%
- Participation 10%
- 2 Self-study tests 10%
- Mid-term Exam 15%
- Final Exam 15%


  • Business Grammar Builder - Second Edition -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
Notre chaîne Youtube