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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in International Business1S1S2English
Professeur(s) responsable(s)K.TAMAYO
Intervenant(s)Marion LAUWERS Annabelle GLAIZE Kristine TAMAYO , P.MITRA

Pré requis

MIB core courses ( e.g., International Business Strategy & CSR, International Economics, International Marketing, Global Finance, etc.)

Objectifs du cours

At the end of the course, the student should be able to:
1. Understand how to design and implement a strategy for different kinds of markets
2. Improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions
3. Learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment

Contenu du cours

In this business game, teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. They will be required, in several rounds of the game, to make operational decisions and overcome various business challenges. Some of the key decisions include: market analysis and forecasting, production planning, R&D staffing, marketing, CSR, and financial decisions.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Estimated personal workload16,00   Group preparation of final report
Group Project25,00   Preparation of written business analysis and strategy
Independent work
Face to face
Interactive class24,00  
Charge de travail globale de l'étudiant75,00  

Méthodes pédagogiques

  • Tutorial
  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Coaching


The course will be assessed based on a combination of the group's business results during the simulated business game, as well as written analysis and presentation of their strategy, assessed through the quality of the reports they will be required to submit.

Type de ContrôleDuréeNombrePondération
Group Project0,00160,00
Case study0,00140,00
TOTAL     100,00

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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