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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
International MBA1S2English
Professeur(s) responsable(s)A.THOMAS
Intervenant(s)Abraham THOMAS

Pré requis

1. Should have been exposed to basic entrepreneurial skills.
2. Ideally come with an idea for business .
3. A strong will to achieve effectiveness in business

Objectifs du cours

1. Application of an existing idea into a structured and workable business plan.
2. Applied business plan approach.
3. Write a vision statement and list key ways to achieving it.
4. How to adapt values and personal conviction into a mission statement.
5. Identify various ways of convincing potential investors about the value of the business.
6. Apply techniques that help in designing creative solutions to business problems.
7. How to put Ideas into words that are measurable.
8. Working on a concrete business model and its financial statement.
9. Time to time correction of the business through the business plan to keep it focused.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class8,00   Whole Class
lecture4,00   Key elements of the business plan
Coaching12,00   2 groups (12h for each group)
Independent study
Group Project10,00   Group work on competence sharing
Individual Project20,00   Business Plan report
Independent work
Reference manual 's readings21,00   Book review
Charge de travail globale de l'étudiant75,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Visits/fields trips
  • Project work
  • Interactive class
  • Case study
  • Coaching


Type de ContrôleDuréeNombrePondération
Oral presentation0,50130,00
Individual Project20,00110,00
Written Report4,00140,00
Continuous assessment
Oral presentation0,50110,00
TOTAL     100,00


  • Business plan developpement Road Book ( Provided on the first day of class) -

  • Entrepreneurship: Sucessfully Launching a new business venture by B.R Barringere -

* Informations non contractuelles et pouvant être soumises à modification
Vidéo : Un campus à vivre
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