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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)N.KARRA
Intervenant(s)Neri KARRA

Pré requis

A good understanding of the basic principles in strategy and management.
Preliminary understanding and knowledge of research methodologies that are necessary to present written report at the end.
Previous knowledge of Business Administration and Marketing, in addition to the precedent courses in the Masters Programme.

Objectifs du cours

Formulate a successful strategy in the fashion industry. AOL
Demonstrate a systematic knowledge and understanding of strategy, its core areas and approaches.
Identify, develop and implement an appropriate strategy with given objectives, resources and culture of an organization.
Critically evaluate various strategic business models and theories and their implications in specific market conditions or environment.
Apply relevant research methodologies in solving and analyzing strategy issues.
Present written work to a high standard using appropriate references and citations.

Contenu du cours

Session 1: Industry and Competitive Analysis
Session 2: Analyzing and Creating Competitive Advantage
Session 3: Creating Differentiation
Session 4: Strategic Entrepreneurship and Corporate Social Responsibility
Session 5: Exam
All sessions will include case discussions. A final list o f reading and cases will be distributed the very first day

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class6,00  
Independent work
Reference manual 's readings7,00  
Independent study
Estimated personal workload5,50  
Group Project11,00  
Individual Project11,00  
Charge de travail globale de l'étudiant62,50  

Méthodes pédagogiques

  • Research
  • Interactive class
  • Case study


This course will be assessed through active class participation (including exercises between classes), a group presentation and a scholarly written paper of 3000-3500 words, reflecting on criticial research findings, choice of strategy, development, implementation and implications of such strategy. Assessment will be based on attainment of the unit learning outcomes.

Type de ContrôleDuréeNombrePondération
Final Exam
Written exam2,001100,00
TOTAL     100,00


  • Contemporary Strategy Analysis - Robert Grant

    (2004, 5th edition, Blackwell Business)

  • 2. The Mind of the Strategist - The Art of Japanese Business - Kenichi Ohmae

    (1982, McGraw Hill)

  • Understanding the Born Global Firm - Neri Karra

    (2017, Routledge)

* Informations non contractuelles et pouvant être soumises à modification
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