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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)P.MITRA

Pré requis

An interest and basic knowledge about business administration in the global fashion and luxury industry is required

Objectifs du cours

Understand the mission, activities, goals and responsibilities of the principal functions organizational units. AOL
explore the various competitive forces in the business environment and examine various corporate issues inside the organization that determine the upcoming trends in this particular industry. This should allow the student to think and evaluate analytically, without missing on details, on the future business strategy formulation of the firm.

Contenu du cours

Session 1: Fundamentals of Business- Case Studies on The Body Shop and Salvatore Ferragamo
Session 2: Business Environment and External Analysis- Case Study on CUBjeans
Session 3: Internal Analysis- Case Study on Le Slip Francais
Session 4: Business and Corporate Level Strategy- Case Study on Burberry
Session 5: Group Presentation

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class8,00  
Independent work
Reference manual 's readings10,00  
Independent study
Group Project14,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Tutorial
  • Presentation
  • Research
  • Interactive class
  • Case study
  • Coaching


2 hr exam based on case studies in class. The class slides, lectures, group work and cases are important for the exam.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Group Project14,00130,00
TOTAL     100,00


  • Kent, T. and Stone, D. 2007. “The Body Shop and the role of design in retail branding”, International Journal of Retail and Distribution Management, 35(7): 531- 543. -

  • Hurstak, J.M. and Raiser, J. 1998. “Salvatore Ferragamo SPA”. Family Business Review, 11(2): 145-163. -

  • Joergens, C. 2006. “Ethical Fashion: myth or future trend”. Journal of Fashion Marketing and Management, 10(3):360-371. -

  • CASE: Moore, M. and Birtwistle, G. 2004. “The Burberry Business Model: Creating an International Luxury Fashion Brand”. International Journal of Retail and Distribution Management, 32(8): 412-422.Mitra, P. and Slavich, B. 2015. “From zero to plus size: Th -

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