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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)N.KARRA
Intervenant(s)Neri KARRA

Pré requis


Objectifs du cours

-Acquire the tools and competencies for managing time and resources and lead projects effectively in the fashion industry (AOL)
- discuss the advantages and disadvantages of being an entrepreneur in the fashion industry; list useful competencies required for entrepreneurship
- personally evaluate if this is a viable career option for them
- describe the social/political/cultural/economic environment conditions which are conducive to entrepreneurship
- outline the first steps involved in starting a fashion business (recount the basic principles of the lean start up model)

Contenu du cours

1. Who is the (fashion) entrepreneur ? (Are entrepreneurs born or made? Entrepreneurial traits and competencies/ Fashion Entrepreneurs Traits/skills)

2. Where does the (fashion) entrepreneur thrive? (The Entrepreneurial Environment - environmental conditions for fashion entrepreneurs : societal/ cultural, economic, political, technological conditions/ stakeholder analysis/ avoiding pitfalls / incubators and networking)

3. What is an opportunity? Defining opportunities; business value and competitive advantage; the lean start up model

4. Administrative procedures: business status and legal decisions; sources of finance; acquiring funding

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00   16 in class contact hours
Independent work
Reference manual 's readings8,00  
Independent study
Group Project12,00  
Individual Project8,00  
Estimated personal workload6,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Project work
  • Interactive class
  • Case study


1 x group based case study - written answers to questions on 'Rent the Runway' (35%)
1 x Pair (binome) based written assignment - 'entrepreneur in focus' (35%)
1 x in class presentation (group) - the entrepreneurial environment (15%)
Continuous assessment/ participation - 15%

Type de ContrôleDuréeNombrePondération
Final Exam
Written exam2,00135,00
Continuous assessment
TOTAL     100,00


  • Starting your own fashion business, Sandra Burke (2008) -

  • Why the Lean Start Up Changes Everything, Steve Blank, HBR (2013) -

  • Hypothesis-Driven Entrepreneurship: The Lean Startup (Eisenmann, Riess and Dillard, 2013) -

Ressources internet

* Informations non contractuelles et pouvant être soumises à modification
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