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DESIGN RESEARCH AND CREATIVE DIRECTION

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-MFM1S1-FAS-MFMCI04UE

FASHION


Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)A.MAOZ COHEN
Intervenant(s)Adi MAOZ COHEN


Pré requis

/ Critical Thinking abilities
/ Analitical skills
/ Presentation skills
/ teamwork skills & abilities

Objectifs du cours

The students will be able to understand the different jobs in the fashion system and describe their processes and linked timeplannings.
/ The students will be able to research and professionally present, past, contemporary and future trends in fashion and reflectively link them to social, political and economical backgrounds.
/ The students will be able to research and elaborate a design-id for a precise fashion target and market.
/ The students will be able to understand, recognise and present different aspects and strategies of contemporary creative direction in the fashion system.
/ The students will be able to translate the creative and visual findings into professional rangeplan for a precise target and market.

Contenu du cours

- Fashion and trends
- Fashion system
- Identity and rangeplan
- Final project and one-on-one
- Final presentation


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00  
Independent work
Reference manual 's readings10,00  
Research15,00  
Independent study
Group Project9,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Project work
  • Case study
  • Coaching


Évaluation

In this course students will work on a group project and will create their first collection. They will research brand Identity, its market and its customer profile and trends through extensive research. Once they have exhausted all avenues of research they will choose the season, style, silhouette, fabric and build their collection range plan explaining through verbal and visual research, why they have made such choices.
The assessment will be composed of the process and development of the final project (during classes), the content of the final project and the presentation itself.

Type de ContrôleDuréeNombrePondération
Others
Group Project2,001100,00
TOTAL     100,00

Bibliographie

  • ‘Fabric for Fashion – the swatch book’ - Hallett, C and Johnston A

    London: Laurence King

  • Fashion: From Concept to Consumer - Frings

    Harlow: Pearson Prentice Hall

  • The Fundamentals of Fashion Design - Sorger, R. & Udale,J

    Lausanne: AVA Publishing SA

  • Visual Research Methods in Fashion - Gaimster, J

    Oxford: New York: Berg.

  • Fashion marketing. 3rd editi - Easey, M

    2009. on. Oxford; Ames, Iowa: Wiley-Blackwell


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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