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THE GLOBAL FASHION INDUSTRY - RECENT CHANGES, CHALLENGES AND TRENDS FORECASTING

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-MFM1S1-FAS-MFMCI07UE

FASHION


Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)ME.CABON
Intervenant(s)Marie-Eve CABON


Pré requis

Have a minimum knowledge about the fashion designers from the 20th, at least in France and in Italy

Objectifs du cours

Have a clear understanding of the different distribution formats used to sell fashion items
Identify the main players of the fashion market (from the high-end segment to the fast fashion one)
Recognize the growth options of the fashion industry as well as its critical paths within the next 10 years

Contenu du cours

1st class : an overview of the fashion market and its evolution since the 20th century: from a cottage industry to a huge one
2nd class: The distribution of fashion – offline and online
3rd class: the business of fashion
4th class: the challenges for the fashion - the future of fashion


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class8,00  
lecture8,00  
Independent work
Reference manual 's readings13,00  
Research10,00  
Independent study
Estimated personal workload5,00  
Group Project6,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Interactive class


Évaluation

A 15mn oral presentation about a brand analysis completed by a question to be answered

Type de ContrôleDuréeNombrePondération
presentation
statement0,251100,00
TOTAL     100,00

Bibliographie

  • The Luxury stragegy: Break the Rules of Marketing to build Luury Brands - V. Bastien and J.N. Kpaferer

    (2009), , Kogan Page Ltd

  • Fashion Brands: Branding Style from Armani to Zara - M. Tungate

    (2005), Kogan Page Ltd

  • Overdressed: The Shockingly High Cost of Cheap Fashion - E.L. Cline

    (2012), Penguin


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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