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IESEG School of Management ( IÉSEG )

Code Cours :



Niveau Année de formation Période Langue d'enseignement 
MSc in Fashion Management1S1English
Professeur(s) responsable(s)E.YANCE
Intervenant(s)Esther YANCE

Pré requis

No previous experience in the fields of sociology, semiology, research or writing is expected. However, they would benefit from a previous interest in sociology, fashion, art, music, science, antropology... The student should be used to read, watch movies, visit exhibitions. Being curious and open to diferent ways of thinking would be very benefitial. Being ready to discuss in public is essential to this course in order to develop communication and leadership skills. An analytical, and critical thinking would be a highly valuable asset.

Objectifs du cours

- Decode the language of fashion and its sociological and ethical implications.
- Read and analize fashion images (pictures, photographies, films, exhibitions) with the help of concepts and arguments contained in academic texts.
- Write his/her own texts with the objective of developing a critical and analytic thinking.
- Develop academic presentations that show his/her capacities of personal research on academic sources.
- Communicate in public and respond to open questions in order to develop his/her management capacities and communicative skills.
- Discuss and give arguments.
- Define the aims and scope of his/her professional presentations.

Contenu du cours

Semiology and Sociology of Fashion is a course divided between lectures and students' practices (research, writing and presentations). Lectures focus on decoding the different codes and notions of the fashion language and its ethical implications on society, with the aid of academic texts, audio-visual references and visits to exhibitions. The students will work on developing basic skills of analysis of the fashion phenomena, that will permit them to decode and compose their own texts describing and explaining their own critical vision. With a strong emphasis on fundamental research skills, by the end of the course the students will expand their critical and analytical knowledge and will develop their social and communicational skills.

Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Independent study
Group Project13,00  
Estimated personal workload7,00  
Face to face
Interactive class11,00  
PBL class3,00  
Independent work
Reference manual 's readings7,00  
Charge de travail globale de l'étudiant50,00  

Méthodes pédagogiques

  • Presentation
  • Research
  • Visits/fields trips
  • Project work
  • Interactive class
  • Coaching


The assessment mechanism of this course is based mainly on an individual project that consist on an oral academic defense, a written assignment and a personal research (60%). Participation on class disscusions are fundamental (20%) to achieve a high grade and daily presentations are also an important part of the continuous assessment (20%).

Type de ContrôleDuréeNombrePondération
Continuous assessment
Group Project13,00140,00
TOTAL     100,00


  • The Fashioned Body: Fashion, Dress and Modern Social Theory - ENTWISTLE, Joanne


  • The Clothed Body (Dress, Body, Culture) - CALEFATO, Patrizia

    Berg Publishers. 2004.

  • The language of clothes - LURIE, Alison

    Random House, 1981

  • Simmel on Culture. Selected Writings - SIMMEL

    Edited by David Frisby and Mike Featherstone. University of Glasgow. Univerity of London. SAGE Publications. 1998.

* Informations non contractuelles et pouvant être soumises à modification
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