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ENGLISH FOR BUSINESS 4

2016-2017

IESEG School of Management ( IÉSEG )

Code Cours :

1617-IÉSEG-BA2S2-LAN-B2-CE11UE

LANGUAGES


Niveau Année de formation Période Langue d'enseignement 
Bachelor2S2English
Professeur(s) responsable(s)M.ROSEN
Intervenant(s)Kellie BOURQUE, Nicolas DELBARRE, Penelope HILL, Amanda JONES, Rhea LANGRIDGE, James MELLORS, Diane MYTHEN, Kira PETERSEN, James ROE, Bibiana RIOM, Michèle ROSEN, Jane RUSH, Sheena SCHUESTER, Ruth SURRIDGE


Pré requis

Students should be able to understand spoken English and communicate in the language. They should be capable of carrying out a presentation using PowerPoint, be able to write a report and capable of undertaking their own research and presenting it to others.

Objectifs du cours

- pitch a business idea using entrepreneurial spirit.
- write a business plan.
- organise an event using the skills acquired in their sales techniques courses.
- demonstrate their creativity through a variety of topics covered.
- be knowledgeable concerning the format of the BULATS test

Contenu du cours

-New product development, marketing a product, pitching a product, vocabulary in context, negotiation case study, preparation for the venue of a trade fair.


Modalités d'enseignement

Organisation du cours

TypeNombre d'heuresRemarques
Face to face
Interactive class16,00   Students have 1.2 hours per week of contact time and are expected to enhance their learning programme by
- attending the language resource centre and the language events organised by the school.
Independent work
E-Learning6,00   Students should be regularly reading English magazines, newspapers and exposing themselves to as much English as possible using different media.
Independent study
Group Project10,00  
Estimated personal workload5,30   Students are given projects to work on which have to be researched and prepared out of class
Charge de travail globale de l'étudiant37,30  

Méthodes pédagogiques

  • Presentation
  • E-learning
  • Research
  • Project work
  • Interactive class
  • Case study
  • Coaching


Évaluation

-CA1 = 30%
Dragons' Den Business Plan (40%)
Dragons' Den Pitch/profile {60%},
-CA2 =30%
Dragons' Den Ad/Feedback {60%},
Trade Fair activity 40%
- Participation 10%
- Final Exam 30%
EVALUATION BREAKDOWN IS EXPLAINED IN DETAIL IN FIRST CLASS.

Type de ContrôleDuréeNombrePondération
Continuous assessment
Participation0,00010,00
Final Exam
Written exam2,00130,00
TOTAL     40,00

Bibliographie

  • Business Grammar builder - Second Edition -


Ressources internet



 
* Informations non contractuelles et pouvant être soumises à modification
 
 
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