Stratégie d'entreprise

This class exists in these courses :
• FLSEG > Master in Management of Compagnies > Unité d'enseignement spécialisé > 4,00 ECTS
• FLSEG > Masters in business finance and markets > Unité d'enseignement complémentaire > 4,00 ECTS

Learning outcomes

? Ability to drive a strategic diagnosis and to propose policy alternatives using concepts and analytical tools to build a sustainable competitive advantage;
? Addressing the dynamics of development of the company.

Course description

Introduction: corporate functions
1. The multifaceted approach of the strategy
-Its size, its components and its levels
-crisis management and business

2. Strategic segmentation at the center of strategic analysis
-Segmentation
-Value chain
-Strategic diagnosis

3. The relevance of the strategic analysis and outlook of the company
-The main tools and their limitations
-The content of strategies

4. Growth patterns of business: development factors and risks
-internal, external (merger, acquisition, split-merger, partial contribution of assets), contract (cooperation and alliances)

Conclusion: what form(s) of company management do we find today?

Class type

Class structure

Teaching methods

• Lecture
• Tutorial
• Group work

Assessment

Recommended reading

• Stratégie - A. Martinet

• Strategor - ouvrage collectif

• Les stratégies de l’entreprise – les Topos, Dunod - Frédéric Leroy

• La presse économique : les Echos, La Tribune, The Economist … -

Internet resources

• www.lesechos.fr

• www.latribune.fr